This paper is my short commentary on Marshall McLuhan’s “The Medium is the Message.” McLuhan wrote this essay in 1964, during a time when the internet was not yet invented. Hence, my contribution to his philosophy and the main content of this paper is to apply his analysis on the age of the internet particularly on the role of this medium in education and remote learning.

Propaganda is one of the most apparent avenues of ideological struggle. Amidst the battlefield in the social consciousness, the purpose of this study is to forward revolutionary ideology through intensification of revolutionary propaganda, specifically the pamphlet. It is a crucial step for revolutionaries in the aim to forward their methods of propaganda writing to overcome the illness of stereotypical propaganda writing as described by Mao Zedong. Stereotypical propaganda writing in the practice of progressive propaganda leads to a genesis of a (...) manufactured language characterized by the alienation of the masses from the language of revolutionaries and the alienation of revolutionary-propagandists from the practical experience of the masses. To overcome stereotypical propaganda writing, revolutionary propagandists must have a semiotic framework and a dialectical-materialist understanding of their relationship as Author-propagandists with the Reader-masses. By incorporating modest authorial-intentionalism from E.D. Hirsch and the Model-Reader theory of Umberto Eco into textual relationships, the role and the purpose of the sign as a medium in communicating ideologies can be established. In the process, it poses an alternative against the prevalent post-structuralist view of semantic autonomy and reader-response theory in the field of literary criticism. This paper also uses V.N. Voloshinov’s linguistic theory as the framework for semantico-pragmatic linguistic relations and social intercourse as the material base of the sign. (shrink)

Since the era of modern philosophy, we have always assumed as though rights, as they are primarily based upon natural law, are natural inalienable rights. For the longest time this has worked out well for the protection of our natural necessities to life, liberty, and property. In the Filipino experience, however, the biggest human rights violation is the everyday denial of such rights. When human rights are in fact, propertied and is based upon class-biases, we ought to rethink whether human (...) rights are truly inalienable. (shrink)